Once a year in Los Angeles, 26.2 beautiful miles of city streets are wrested from the crush of cars to make room for LA's fittest masochists to run the marathon. The streets are closed down and for one Sunday, folks from all over the world run on streets notorious for their normal gasoline-powered traffic.

Over here at Pure Fix, we love basketball almost as much as we love bikes, and with the NBA season kicking off, we're getting that itch to shoot some hoops ourselves

We've always had a pretty state of the art basketball center here at HQ, but we're finally outgrowing it, so we're going to test the waters with some organized ball.

If you didn't already know, Father's Day is coming RIGHT around the corner. As it's one of the most special days of the year for several of the guys on our team and tons of dads around the world, we thought no better way than to come up with a handy gift guide from our site!

Any of you have as much fun at Coachella as we did? We were out in packs on our Pure Fix's and enjoying the desert sun.

Who's going to Coachella this year? We're excited to announce our bikes are going to be at lots of the coolest events in and around Coachella Valley! For one, our bikes are going to be prizes at some of the hottest carnival games at likely the hottest party of the year, Neon Carnival. Not only that, our bikes will also be featured at the Stylecaster Ugg Australia party!