Pure Fix in the Press

The New York Times

And speaking of glowing green lights, Pure Fix Cycles out of Burbank, Calif., has a different solution to the nighttime problem. Zach Schau, a co-founder, has developed bikes with entire frames or wheels painted to glow a neon-greenish color at night if they have been exposed to at least an hour of bright sunshine thanks to a special phosphorescent paint ... [ New York Times ]