Pure Fix in the Press

Inc.

 

Visitors to the Burbank, CA, office for Pure Fix Cycles will immediately notice a plethora of bike racks -- which are also used for holding books. There's also a "wall of wheels" and a colorful mural. ... [ Inc. Magazine ]

 

Forget about reflectors, The Zulu bike from Pure Fix Cycles is coated with weatherproof, phosphorescent paint activated by sunlight. Ride in (or park it) for one hour in direct sun for an hour of glow-time after dark. The $399 fixed-gear bike has a frame of high-tensile steel and 700x28 tires designed for speed and comfort in urban settings. As a college student at the University of Wisconsin, Madison, Zach Schau noticed more people riding fixed-gear bikes, or fixies, which appeal to cyclists looking for a simple design and low maintenance. After graduating in 2010, he founded Pure Fix Cycles with two former classmates and his brother. The 18-employee company, which is based in Burbank, California, generated $4 million in revenue in 2012. It sells a variety of fixed-gear bikes and accessories on its website and at more than 400 independent bike shops around the country ... [ Inc. Magazine ]