Co-founder Zach Schau saw a void in the college market for affordable bicycles. As a college student in Wisconsin, he knew that bikes are an affordable way to travel, but some bikes are beyond college students’ budgets.
Pure Fix Cycles makes fixed gear bikes, which have a gear fixed to the back wheel. Typical bicycles have a ball bearing system that allows the wheel to spin on its own. Fixed gear bikes have back wheels that only turn when the rider pedals forward or backward. Pure Fix bicycles require fewer parts, and are therefore lighter and affordable, Schau said. ... [ Fox Business ]