Mission and Values


Get More People on Bikes


Be Positive. Be Optimistic.

Love what you do and bring positive energy to every second of the day. Have fun!

Befriend Our Customers and Partners.

Establish relationships with every person you are in contact with. Everyone is a potential customer!

Focus on Design and Creativity.

Focus on creating fun, simple designs. Encourage creativity!

Be Curious.

Don’t be afraid to try new things and take initiative to make decisions. Dig deep and ask questions!

Be Great Team Members.

Have each other’s back and be compassionate. Trust your teammates.

Effort is Everything!

Be passionate. Hustle!

Operate with Integrity

Do what you say you are going to do. Be honest and straightforward!

Support Community. Give Back.

Share our success with our community. Support charities that we are passionate about. Give back!