Rider of the Month: January

The results are in, and we didn't even need a coin toss

Despite the snow and the cold, 2016 is off to an amazing start photo-wise and we've got the year's very first Rider of the Month to prove it! Out of all the nominees, @theoldru rose to the occasion and dominated the ballot box with a shot of his featherlight Keirin Pro to claim the crown.

He's earned himself a $100 Pure Fix gift card, the first ROTM honors of 2016, and bragging rights that will keep him cozy all year long. Refresh your memory with the rest of the nominees below and get inspired to push the pedals and snap some #purefix pics yourself! Hopefully next month it'll be your smiling face that we're celebrating.