Brake pads are like toilet paper; useful, necessary, and easy to take for granted until it's too late. When you're down to your last roll, picking up a new pack is a ...

We love the difference bikes can make in people's lives. Physically, mentally, philosophically - riding a bike often has a profound effect on how we take in the world...

Your first bike with disc brakes is a big deal. It feels different; better modulation, better brake feedback, and better stopping power. It looks different; no clunky...

With the Summer sun a-blazin', staying hydrated on your ride is more important than ever. But nobody wants their stylish ride marred by the trappings of practicality ...

You did it! You finally pulled the trigger on that Brooks saddle you've been eyeballin' and you're ready to see what all the hype is about. Brooks riders swear by the...

With the sun shining and Summer in full swing, we're smack dab in the middle of bike season! Riders all over the world are stacking the miles and stretching their rid...

Yesterday we hosted another round of Tuesdays to Tony's ride action, but this time we had a little extra company - Wahoo's brand new Elemnt Mini! These sweet little h...

Bikes and music. Like air and water, they're two things we couldn't live without. You'll rarely find a group ride that doesn't feature some tunes thumpin' before, dur...

We're smack dab in the middle of the sunny season, and what better way to celebrate than with a brand new batch of Summer rides?! We've been puttin' in the OT to get ...

On Thursday we, once again, opened the showroom for another evening of bikes, beers, and banter - just what we've come to expect from our People for Bikes Draft nig...

With Summer in full swing there are more bikes in the streets than ever, and all over the world Pure Cycles riders are heading out on new adventures, rolling down old...

Are you ready to ramble? To roll through the moonlit streets of Burbank with a whole crew of friendly, fun, fellow riders? To eat tasty tacos in the warm Summer air a...

The sun is scorching the streets, the guys pushing the ice cream carts are raking in the dough, and the parks are packed with people free from school (or ditching wor...

Think you've got what it takes to tackle the steep walls and sharp curves of the tightest, tiniest, velodrome around? Show us what you've got this Saturday and help t...

Ready to talk bikes? Ready for another round of tacos, beer, and hanging with your buds at HQ? Well you'll have your chance on July 20 because we're hosting our four...

If you've dabbled in recording your rides, odds are you've tried Strava. The smart-phone stored ride app helps millions of cyclists track their routes, rides, and act...

As we wrap up June and prep to pedal into the holiday weekend, another simmering summer, and beyond - let's take a look back at the shots that inspired us to get out ...

It's officially summer and we're smack dab in the middle of bike season! (Note: bike season is all year long, so June 30/July 1st marks the official "middle" of bike ...

Ready to conquer some climbs without going full 'Tour'? Trying to get to work fast, but without tossing on the lycra? Or maybe you're looking for a grocery getter wit...

Helmets are a tricky subject. Some people swear by them, others swear they're bad for biking (and our lawyers say they're awesome and everyone should have one).  I ri...