Riders of the Week

It's going to be a super-bikey weekend with the e-bike show in NorCal and CicLAvia down south, but riders all over the world weren't waiting! It was another week packed with amazing #purefix pics and we've got four brand new...

How to Tell You Have a Headwind

Nothing can ruin an ordinarily pleasant ride like the wind bashing you in the face, slowing you down, and dragging you back. A strong headwind will make it feel like you're trying to ride your bike underwater, each rotation of the...

CicLAvia - This Weekend

This Sunday CicLAvia is taking back the streets from Culver City to Venice and that means another wheely-fun weekend with a few thousand of our best and bikiest friends! 6 miles of car-free streets stretching from the city to the coast...

Original Bar Swap

Ready to change-up your riding position? Swapping bars can make a big difference to your posture, performance, and help keep your hands happy for miles. In today's post, we'll walk through swapping the stock riser bars for a pair of bullhorns (but...

Riders of the Week

The leprechauns are out, the green beer is flowing, and riders all over the world are getting their "premium 'rish" on - it's St. Paddy's Day! This week was stacked with awesome #purefix shots and we've got four brand new...

From the Frame Up

Our Track Series has been storming velodromes all over the world and carrying cats to crit podiums in the streets for more than a year. From the base Keirin up to the Keirin Pro Elite, we've tried to engineer a...

Whitechapel

Steel is real and metal is magic. We got the chance to catch Whitechapel at the Belasco last week when they swung through LA and it was a blast. Drums that never quit, enough energy to pedal a few centuries,...

Riders of the Week

We're rolling into a weekend that's one hour shorter than usual (don't forget to change your clocks!) but there's no shortage of time for riding. Riders all over the world have spent the last of the winter hours hitting the streets,...