Riders of the Week

LA's braced for some record rain, but that hasn't stopped Pure Cycles riders, here and all over the world, from hitting the streets, taking and tagging an amazing collection of #purefix pics, and giving us four brand new Riders of the...

Get a New Plug

Whether you're jonesing for more ride-tunes, trying to coordinate a meet-up with your crew, or looking to light your way in the night - dead batteries are a deal breaker. When your electronics need a quick fix of the juice,...

QR Q&A

Ever wish you could adjust your fit, change your tire, or pop your front wheel off for locking up without ever picking up a wrench? So did the folks that invented the quick release! In today's post we'll walk-through the common first-time-QR questions,...

Riders of the Week

Tonight we've got comets, eclipses, and a full moon - but Pure Cycles riders all over the world have been gearing up for the spectacle with seven days of awesome rides, views, and incredible #purefix pics to match. We've got...

Leather Saddle Care

Whether you’re rolling on one of our leather saddles, a Brooks, or that custom buckskin saddle that you hand-made from ethically-harvested reclaimed leather – you want to maintain it so it’ll keep supporting you for years to come. In today’s...

Brake Breakdown

Jamming through the gears, bombing down the hills, and smashing your personal bests is always fun, but unless you can get that bike back to 0, you're going to have a bad time. Bicycle brakes have come a long way...

Rainy Ride Relief

With the wet weather showing no signs of waning, it's more important than ever to make sure you're prepared for those rainy day rides. Spinning while you're soaked isn't so bad, but if you can't get dry at your destination...

Riders of the Week

We've got a super weekend coming up, but Pure Cycles riders all over the world weren't sitting at home waiting - they were hitting the streets, pushing the pedals, and snapping another 7-days worth of amazing #purefix pics. We've got...

Super Bike Sunday

Sunday's the big day for football fans but it's also a great day for some two-wheeled adventure! Open roads, calorie-packed foods, and enough back-to-back car and prescription commercials to really hammer home how much healthier it is to ride. In today's post...

Sadie Swatkins

Remember the 90s? When the clothes were funky, the Doug's were Funnie, and it felt like we didn't have a care in the world (besides wondering what Zach Morris and the gang were getting up to after school)? If you're...