Find Your Local Shop

There's nothing quite as nice as the hands-on help and encyclopedic knowledge of a well-oiled bike shop. Nowhere else can you roll (or limp) your bike in, shoot the shizz on bike bits new and old, and get the skinny...

Riders of the Week

It was another incredible week for riding, rolling, and two-wheeled roaming all over the world! The #purefix feed was a non-stop barrage of bikey gold and, despite the season, all of the sunny snaps had us feeling like we're already...

How to Install Our Pure City Headlamp

With the darkness of standard time inflicted upon us, illumination is more important than ever. We redesigned our Pure City headlamp to make it even easier to install and in today's post we'll run through getting one all set up...

Suit Up for Spring

It's January in California and despite the cold, rain, and the weather's general unwillingness to cooperate, that means spring! Fine, maybe it's not officially spring yet, but after 2016 we could all use a pick-me-up and the new season is...

Riders of the Week

The first week of 2017 has come and gone, but the new year's early days were packed with pedaling, partying, and another pile of awesome #purefix pics! We've got our four newest Riders of the Week to show off, so...

Draft: LA - Jan. 19th

Our first Draft: LA was an overwhelming success, so we're getting the band back together for another night of inspiration, conversation, and inebriation! On Thursday, January 19th you're invited to stop in for an evening of bikes, beer, and banter hosted...

Rider of the Month: December

We're smack dab in the middle of winter; the temps are dropping, the snow is falling, and the incredible #purefix pics keep pouring in, but there can only be one Rider of the Month to hoist 2016's last title! All 20 of December's nominees went head-to-head...

#TeamNB

2017's already gearing up to be a year of personal bests, hard-fought championships, and new world records. So, when New Balance reached out and said they wanted some new training gear for their team of Olympians, World Champions, and all-around...