Valentine's Day is around the corner, and while you know we love you, it's the perfect time of year for a little intro(and extro)spection. So far the Photo Challenge series has been an amazing way for us to find and highlight the very best riding photographers out there, but now we want to see how you reflect on your rides, bikes, and selves. Let's jump into the next challenge!

This month's theme is Reflection.


50mm or 40mm wheelset of your choice and a Pure Fix Swag Bag

Upgrade your ride's look and feel with a brand new pair of wheels! Choose any color you want (although chrome is the most reflective), and freshen up your whip.


How to Enter:

1 - Follow @pfcycles.
2 - Upload a photo of your Pure Fix that involves reflection
3 - Tag @pfcycles in your photo.
4 - Use hashtag #PureFixReflection

In 4 weeks you'll vote on the top pics and crown 2016's next winner! One lucky photog will get their wheels, be highlighted right here on the Pure Fix blog and Instagram, and take home a heart-shaped box of assorted bragging rights!

Check out the competition below and then get in on the action yourself!