Freedom. Focus. Fun. Everyone rides for something. Sometimes we ride for all of it. Spend a day in the saddle with Pure Fix Team Captain Jason Rivera and see what keeps him spinning. From the evolution of the sport, the community, and the city – to those inner voices that seem to only be silenced by suffering. This is the sport we love. This is what it means to ride and race in the city. This is life on two wheels.
Director: Hector Batista / Music: Keith Kenniff
Why do you ride? Let us know in the comments and, more importantly, get out there and stack some miles! The road's waiting to give you whatever you need.
We'll see you out there.