Riders of the Week

It's Friday, and that means it's time to name our Riders of the Week! It keeps getting harder and harder to narrow it down and this was the toughest week yet in the voting booths here at Pure Fix HQ.

This week's winning photos star @drediddy joyously riding his Juliet through Liberty State Park, @giannathellama enjoying Santa Monica's sun and sand with her Keirin Pro, a Pure podium experience for @bikewitch (and the grand prize Keirin Pro), and @jeffeschultz's Uniform basking beneath the beautiful Summer sky.

If you're ready to be one of our winning riders yourself, jump on your bike, snap some great photos, and tag them #purefix for your chance to be featured next week! Have a wonderful weekend, and enjoy the ride.