Riders of the Week

The Olympics are over, the weekend's nearly here, and no matter what you've got popping up on your calendar, we've got four brand new Riders of the Week to crown! Let's dive in.

@dylyng snapped a sleek pic of his new Mike posing with @jasminelevesque, @cesargoroy mashed in style on his Harding, @theresonlyonejoy celebrated a successful workout with her Romeo, and @carolinehinton answered the age-old question, "what's black, white, and rad all over?"!

They're each in the running for August's Rider of the Month vote, the grand prize, and all the bragging rights left before we go back to school! If you're ready to get in on the action yourself, we're ready too - just take and tag your best #purefix pics for your shot at becoming one of the next Riders of the Week!

And if you're in LA this weekend, don't forget to stop by HQ for our pop-up shop!

Have a wonderful weekend, and we'll see you here.