The poppies are poppin' up, the spring is poppin' off, and Pure Cycles riders all over the world have spent the last seven days hitting the streets and snapping some amazing #purefix pics! We've got four brand new Riders of the Week to crown before we roll into the weekend, let's check 'em out!

@austenczapla repped the race team with a sweet shot of @obviousisme stacking some miles on his wide-barred Cyril, @gotuhjol did some rainbow chasing on his Echo in Iceland, @jroysawyer snapped his Sierra looking serene on a mid-ride rest, and @_h0b0_ caught his Juliet posing with a sub-sized wine bottle in NYC!

Ready to rep your ride all the way to Rider of the Week? Grab your bike, your camera, and hit the road! Take and tag your best #purefix pics for your chance to share the spotlight right here next week.

We'll see you out there.