As an engineer that develops products every day, I look at products I purchase in a similar manner. Aesthetically the bike I purchased, along with the others bikes I looked at, are top notch delivering simple yet effective designs. When I received the bike on my porch, I quickly opened it and assembled it having all the tools already at my disposal. The only reason I didn't give a 10, was because I think that the instructions could be better, more user friendly. Once assembled though, I took it on a ride and instantly fell in love. I have since rode the bike almost every day and have been able to explore more of my city than I knew existed. It's a great product that I highly recommend to anyone looking for a bike.