I was looking at specialized and trek but my boyfriend has a purefix and convinced me to get one since I had enough money saved to afford the purefix but would still be a few months away from getting something else. I've only been riding for a month or so but I love it. The premium bike is light weight and super attractive. I'm just really pleased with it so far. Maintenance is easy. We actually convinced another friend of ours to get a purefix so he'll be putting in his order on Wednesday!