They took the time to pre-assemble my bike as much as they possibly could, and did so in a very customized fashion, which I greatly appreciated. I felt like pricing on most everything was pretty reasonable and affordable, and the customer service I received each time I called in was EXCELLENT!! I basically bought the Revo Juliet bike, with green glow wheels, chain, and bar tape, and the rest of the bike is black, so it's like a hybrid version of The Hotel, and The Revo Juliet. I love the looks of it during the day AND at night, and I love the RevoLights! Thanks Jordan and PureFix!!