6 years after we revolutionized bike shopping online, we’re changing what it means to shop for wheels in person too! Our newest retail front, Pure Cycles at the Victorian and Santa Monica Farmers Market, will be serving up e-bikes, singlespeeds, step throughs, and all of our bikes, parts, and accessories – without any of the typical shop snobbery. Step into a 21-st century shopping experience, get advice from our helpful riders/staff, and pedal home the very same day! We’ll also be doing repairs, tune-ups, rentals and more – so you can make any trip to Santa Monica into a two-wheeled tour. And we’ll see you out here.