Pure Cycles Santa Monica Pop-up at the Victorian

6 years after we revolutionized bike shopping online, we’re changing what it means to shop for wheels in person too! Our newest retail front, Pure Cycles at the Victorian and Santa Monica Farmers Market, will be serving up e-bikes, singlespeeds, step throughs, and all of our bikes, parts, and accessories – without any of the typical shop snobbery. Step into a 21-st century shopping experience, get advice from our helpful riders/staff, and pedal home the very same day! We’ll also be doing repairs, tune-ups, rentals and more – so you can make any trip to Santa Monica into a two-wheeled tour. And we’ll see you out here.

1-on-1 Attention

Meet the team, ask your questions, and get one-on-one help from the people who know our bikes best: us.

Find the right Style

With the whole website in our showroom you can test and try every model and size until you find exactly the right bike for you.

Ride out on Two Wheels

No waiting for delivery, no greasy-hands or self-assembly, just pick, pay, and ride away happy!


Nobody knows how much you love your bike better than us. Whether you’re facing flats, mystery issues, or it’s just time for a tune-up – swing by and have your bike serviced by your favorite Pure Cycles TV techs!

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2640 Main St.
Santa Monica, CA 90405

Hours: Sun 8:00 AM to 1:00 PM

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