If you live anywhere near Las Vegas, you know that last weekend was the bike industry’s big annual bash – Interbike!
Interbike is the one time of year that bike dealers, brands, and fans all over the country come together to check out the latest and greatest in the bike biz. Thousands of shops, hundreds of brands, and three days of buzz that’s just so perfectly “Vegas”.
Interbike asked us to host the Dealer’s Lounge, so we brought the whole campsite and spent our time enjoying the scenery. That’s pretty easy to do when no matter where you turn your eyes get filled up with awesome new bikes, parts, and tech!
We even rolled out some sweet surprises of our own. There’s hints in the pics for our eagle-eyed fans and we’ll be making some exciting announcements soon, so stay tuned for those!
Bikes and goodies were raffled off, drinks were drunk, and we wrapped the whole thing up with a night ride through the neon-soaked Vegas landscape. Just us, our bikes, and a few thousand of our pedaling friends.
All in all, the show was a huge success. We found a ton of sweet new stuff to bring into the shop, brought on some new dealers to help make buying a bike in person even easier, and showed off some of our secret R+D that’s making its way to the showroom floor!
If you get a chance to go next year, do it! Start applying to bike shops now so you’ll have an “in” when 2017 rolls around, and we’ll see you there! Happy riding.