LACBC Open House - 12/7

Can you believe it's been almost 20 years already?! For nearly two decades the LACBC's been making the bike life better in LA. From leaning on the city for better mob...

Draft LA: Tomorrow

If you haven't RSVP'd to tomorrow's Draft, get to it! We're gearing up for another awesome night of bikes, beer and, as always, delicious tacos - and we can't wait to...

Draft: LA - Oct. 26th

Ready to wrap up the month with another evening of beer, buds, and all sorts of bikey banter?! We are too, so we're stoked to announce another round of Draft at our h...

CicLAvia - Oct. 8

Seven years ago, the first CicLAvia took the LA streets by storm. Bike riders, rollers, and walkers gathered in the freshly closed boulevards to celebrate and explore...

Pure Cycles at the Platform

It was nearly a year ago that we opened our HQ showroom to the public, and the experience has been amazing! Now, we're pumped to announce our newest in-person retail ...

Finish the Ride - SC

If you're looking to stack some miles and support the bike life this Sunday - you're in luck! Finish the Ride Santa Clarita's serving up another round of riding in su...

Wahoo's New Hotness

Yesterday we hosted another round of Tuesdays to Tony's ride action, but this time we had a little extra company - Wahoo's brand new Elemnt Mini! These sweet little h...

Draft 4 Highlights

On Thursday we, once again, opened the showroom for another evening of bikes, beers, and banter - just what we've come to expect from our People for Bikes Draft nig...

Midnight Ramble - Aug. 5

Are you ready to ramble? To roll through the moonlit streets of Burbank with a whole crew of friendly, fun, fellow riders? To eat tasty tacos in the warm Summer air a...

Mini Velo Races at HQ

Think you've got what it takes to tackle the steep walls and sharp curves of the tightest, tiniest, velodrome around? Show us what you've got this Saturday and help t...

Next Draft: July 20

Ready to talk bikes? Ready for another round of tacos, beer, and hanging with your buds at HQ? Well you'll have your chance on July 20 because we're hosting our four...

Bike Week LA

We're smack dab in the middle of Bike Month, the National Bike Challenge is rolling strong, and this is the week that LA goes all-out to celebrate two-wheeled transpo...

Make the Most of May

May is bike month and that means plenty of pedal-driven parties, cities doing their best to get citizens out on their cycles, and a thousand and one other fun reasons...

National Bike Challenge

Ready to rep your rides and earn at chance at some sweet bike gear? Then sign up for the National Bike Challenge and join the Pure Cycles team! Every year riders all ...

Bike to Work Month

With the warm weather finally here for good, spring blossoming into summer, and a full season of riding ahead of us, it's time to brush off the cobwebs and start gear...

Draft 3 Highlights

We opened the doors for another evening of bikes, beers, and banter - and again Draft delivered an awesome experience of two-wheeled revelry. It just goes to show tha...

Bikes & Brew 2: Tomorrow

Last week's ride was filed under "cycling successes", and we're gearing up for another go-round tomorrow! In case you missed it, we kicked off our Bikes & Brew ri...

Bikes & Brew: Tuesday to Tony's

Ready to push the pedals, slip through the streets at sunset, and split some suds with your buds? Then join us tomorrow night for an early-evening city roll from Pure...

Draft: Get Over Here!

It's that time again! Time for tacos, beer, and talkin' 'bout bikes because tonight we're hosting our third Pure Cycles x People for Bikes: Draft! This is your chance...