Bikes and music. Like air and water, they're two things we couldn't live without. You'll rarely find a group ride that doesn't feature some tunes thumpin' before, dur...

Steel is real and metal is magic. We got the chance to catch Whitechapel at the Belasco last week when they swung through LA and it was a blast. Drums that never quit...

Nothing beats a sunny Summer ride, but no cruise is complete without a killer soundtrack! Headphones? Speakers? Safety? In today’s post, let’s talk about adding some...

We were wondering why the paparazzi was following us today, but once we fired up the day’s tunes it all made sense! It looks like Benny Benassi and Chris Brown foun...

It's a big weekend for us. Big. It's Outside Lands weekend! Who's going up to SF to meet us? Well, we're totally pumped and here's why.

1. Paul McCartney. Ever heard of The Beatles? Hope so. Paul is 71 years old and playing in front of thousands of people at one of the biggest stages in the world, and is 40+ years older than the average age of anyone at Pure Fix. Plus, his music rules. Our song to look out for? Live and Let die. See you there.

Who's going to Coachella this year? We're excited to announce our bikes are going to be at lots of the coolest events in and around Coachella Valley! For one, our bikes are going to be prizes at some of the hottest carnival games at likely the hottest party of the year, Neon Carnival. Not only that, our bikes will also be featured at the Stylecaster Ugg Australia party!