Riders of the Week

We're less than a week from turkey day but riders all over the world are already stuffing in rides and gobbling up miles. The streets are alive, the #purefix pics are...

Riders of the Week

The election coverage has finally subsided and we've got six quiet weeks before people start campaigning for 2020! Even if it felt like the whole world spent the last...

Rider of the Month: October

October was pumped full of stunning #purefix shots, but there's only room for one Rider of the Month at the top of the heap! All 16 nominees went head-to-head and vot...

Riders of the Week

We've got a big, bittersweet week coming up with the time change giving us an extra hour of weekend but relegating us to a season full of dark afternoons and early ev...

Rider of the Month: October Vote

Halloween is behind us, the time change is just ahead, and all October long riders took advantage of the last bits of evening sunshine to sneak in some rides and sn...

Riders of the Week

It's finally that spookiest of weekends and ghosts and ghouls all around the world are tossing on their costumes and hitting the streets for some candy-fueled action....

Riders of the Week

The spookiest day of the year is sneaking up fast, but soon the election will be over and we'll all be able to relax again. Presidential debates, haunted house constr...

Custom Bikes: Matt Heafy

The only thing we like more than getting buds on bikes is whipping up custom creations so our whole crew can cruise on the coolest. Going nuts with customization is a...

Photo Challenge: Fall Colors

The leaves are starting to go all technicolor, sweaters are starting to appear on people's shoulders, and the sun's spending less and less time in the sky every day -...

Burning Man 2016

With the weather finally cooling down, the days getting shorter, and the clothes getting longer - let‘s take a look back at Summer‘s peak. Back to a few weeks ago whe...

Riders of the Week

Timeless, stylish, iconic. No, we're not here to talk about Ken Bone, it's time to crown our four newest Riders of the Week! We saw an amazing collection of #purefix ...

Rider of the Month: September

September was jam-packed with amazing #purefix pics, but there can only be one Rider of the Month! All 16 nominees went head-to-head and vote-to-vote to crown one luc...

Riders of the Week

Friday's finally arrived, and that means the end of another week of riding, racing, and reveling in all that bikey-action. The beautiful #purefix pics were aplenty, a...

Rider of the Month: September Vote

October's here and that means creepy clowns are on the prowl, Halloween prep has begun, and it's time for you to crown one of September's lucky photogs our newest ...

Riders of the Week

The leaves are starting to change, Interbike has come and gone, and all over the world riders are making the most of the new season by taking to the streets and snapp...

Interbike Recap

If you live anywhere near Las Vegas, you know that last weekend was the bike industry’s big annual bash – Interbike! Interbike is the one time of year that bike deale...

Riders of the Week

It's officially Autumn! The leaves are starting their colorful transformations, we're starting our costume construction, and riders all over the world jumped on thei...

Riders of the Week

Our Epic Summer is coming to an end, but our collab with Nice Kicks is just heating up, there's a bunch of brand new stuff in the shop, and we've got four new Riders...

Rider of the Month: August

We had a star-studded list of nominees in August, but there can only be one winner. We put the best of the best to a vote, and you pushed one awesome instagrammer all...

Rider of the Month: August Vote

Whoops, when did September get here?! Labor day's come and gone, and that means it's time for you to crown one of August's top photogs our newest Rider of the Mo...