Swapping Grips

Grips are one of those "you don't know what you've got 'til it's gone" type of bike parts. They're easy to overlook or take for granted, until you ride a friend's bea...

Brand Spotlight: Hiplok

We're always on the lookout for new gear, gadgets, and general sweetness to improve life on two wheels. We're consistently amazed by just how many companies there are...

Valve Nuts or Nah?

Valve nuts. Yeah, they're a thing. That's just about the end of any universal agreement on the subject, though. Some riders swear they're actually handy - others swea...

New Fall Hotness

The sun's spending more and more time below the horizon each morning (and crashing earlier and earlier each night too), and that means one thing: it's finally Fall! A...

Draft: LA - Oct. 26th

Ready to wrap up the month with another evening of beer, buds, and all sorts of bikey banter?! We are too, so we're stoked to announce another round of Draft at our h...

CicLAvia - Oct. 8

Seven years ago, the first CicLAvia took the LA streets by storm. Bike riders, rollers, and walkers gathered in the freshly closed boulevards to celebrate and explore...

Pure Cycles at the Platform

It was nearly a year ago that we opened our HQ showroom to the public, and the experience has been amazing! Now, we're pumped to announce our newest in-person retail ...

5 Most Common Flat-Causes

While nobody likes getting a flat, almost all riders love the chance to play detective and solve the mystery of the missing air! While you’re on the sidewalk swapping...

Trunk Space

Ride to school, work, or the store for more than a week and your back will be begging you to ditch that bag and find a rack. Hauling all of your stuff on the bike and...

Finish the Ride - SC

If you're looking to stack some miles and support the bike life this Sunday - you're in luck! Finish the Ride Santa Clarita's serving up another round of riding in su...

How to CO2

Nothing takes the wind out of your sails (and tires) like a flat. And when you're on the road, the last thing you need is to be sidelined by tire woes. While floor pu...

Bike Security at School

With classes coming back, campuses filling up, and another year of academics on the horizon - millions of riders are getting back on their bikes and riding their brai...

Old Tube Hacks

I hate changing flats. It's no secret; I complain long and loud every time I have to break out the tire levers. And while other riders can have a bad tube swapped and...

New Potable Totables!

The perfect water bottle: some say it doesn't exist, others swear they held it long ago but have since lost it to the riptide of time. Some bottles are cast aside on ...

Better Together - Labor Day Sale!

It's the first long weekend of the school year, the unofficial end of Summer, and an awesome excuse to get out and ride bikes - it's Labor Day Weekend! The only bette...

Pop Up at 'the Beach'!

For schools all over the country, today's the first day of class and that means a return to the cluttered commons and congested campuses we said "goodbye" to just thr...

Ride Ready, Whatever the Weather

With school getting back in session and Summer winding down, we're getting back to that part of the year where the weather just does whatever it wants. Hurricanes, he...

How To Clean Handlebar Tape

There's something special about clean bar tape. It's full of potential, possibilities. Like a lotto ticket in your pocket, it's an invitation to daydream - to imagine...

New Bibs, Bottles, and Brain Protectors!

We're well into bike season and the weather's finally starting to break, opening up opportunities for longer rides, aimless enduro-wanders, and all sorts of in-the-sa...