At Pure Cycles, we are fortunate enough to have a chance to work some with really incredible companies and this week we want to spotlight: Swift Industries. Swift Ind...

PEDALS! They are that integral piece that helps propel your bike forward and you onto your next adventure. However, one of the things that we often get asked about at ...

For many cyclists around the world the city streets sing a siren song and people from all walks of life are drawn in and take to them as a commuting public. ...

There are a lot of e-bikes out on the market today and each one will have an advertised range. This advertised range simply put is the distance that you can get on a...

Mayor Garcetti,Would you let your kids ride on the streets of Los Angeles? In the past two weeks, three bike riders have been victims of hit-and-run crashes in South L...

Cycling is hands down my favorite sport. Now don’t get me wrong I have been known to cheer with much gusto for my boys in blue, however cycling for me is next level. T...

You bought a gravel bike! We would like cordially welcome to this wildly adventurous, often dirty, and always smiling tribe. At this point, you might be thinking ok so...

We're no stranger to Kickstarter and we're always looking to support projects we think are cool. This project is no exception -  "The book contained nearly 300 routes,...

Our Cold Weather King, Anthony, provided these 6 tips to keep you warm in the winter while you're riding your bike! 1: Protect Yourself Before You Wreck Yourself Soli...

Want a new Wallpaper? We thought you might like these.

1. Start Training 3-4 months in advance Start training at least 3-4 months before the planned departure date. One month of riding four to six days a week, either insid...

Save 15% at Pure Cycles and our favorite LA based brands with a single discount code. From 1/30 through 2/6, enjoy 15% off at 10 of the best brands LA has to offer...

Can you believe it's been almost 20 years already?! For nearly two decades the LACBC's been making the bike life better in LA. From leaning on the city for better mob...

It's full steam ahead into the holidays and we've already started the prep work to make sure we're ready for the end of the month. Cookie, candy, and chocolate reps t...

Aaaaaand it's officially December. 2017's flying by (and dragging along... it's a weird year), but now's the time to start picking up those presents so you don't get ...

 December's only a sunset away and that means there's even less time left to get those holiday orders figured out! And, while finding the perfect gift for the rider ...

With Thanksgiving behind us the holiday shopping season is in full-swing and tons of us are already scrambling to get our presents picked out so we can spend the rest...

With the big day coming up, we're already dreaming of tasty turkey, gravy goodness, and all the essential extras that come with the Thanksgiving tradition.  It's the ...

With the holidays officially kicking off next week, this weekend is the perfect chance to sneak in some time in the saddle before all the in-laws start showing up. We...

Turkey Day is almost upon us and, with it, the most wonderful bike-time of the year! That's right, crazy amounts of food, carbs, and cals, followed by open roads as e...