CicLAvia - This Weekend

This Sunday CicLAvia is taking back the streets from Culver City to Venice and that means another wheely-fun weekend with a few thousand of our best and bikiest frien...

Whitechapel

Steel is real and metal is magic. We got the chance to catch Whitechapel at the Belasco last week when they swung through LA and it was a blast. Drums that never quit...

Save the Dates

With spring spranging back up, the calendar's filling up fast with rides, races, and tons of events promoting two-wheeled reverie. If you live in or around LA, these ...

Super Bike Sunday

Sunday's the big day for football fans but it's also a great day for some two-wheeled adventure! Open roads, calorie-packed foods, and enough back-to-back car and pre...

Sadie Swatkins

Remember the 90s? When the clothes were funky, the Doug's were Funnie, and it felt like we didn't have a care in the world (besides wondering what Zach Morris and the...

Draft 2 Highlights

Last week Pure Cycles HQ played host to our second installment of Draft: a People for Bikes Meetup! Riders from all over SoCal biked in for food, drinks, and discussi...

Draft: LA - Jan. 19th

Our first Draft: LA was an overwhelming success, so we're getting the band back together for another night of inspiration, conversation, and inebriation! On Thursday,...

Burning Man 2016

With the weather finally cooling down, the days getting shorter, and the clothes getting longer - let‘s take a look back at Summer‘s peak. Back to a few weeks ago whe...

Draft: LA

On October 18th, you're invited to stop by for an evening of bikes, beer, and banter hosted by People for Bikes! All around the country P4B has been hosting Draft eve...

Interbike Recap

If you live anywhere near Las Vegas, you know that last weekend was the bike industry’s big annual bash – Interbike! Interbike is the one time of year that bike deale...

CicLAvia Celebration

If you know us, you know we love CicLAvia! From the Heart of LA, to Pasadena, to Venice - wherever the open-streets event heads, we're there riding, rolling, and ha...

HQ Pop Up Shop, Workshop, and Party

Ready to see where the two-wheeled magic happens? Still trying to find the perfect bike? Need to brush up on your workshop chops? Or maybe you just want to party wit...

CicLAVia Recap: Wilshire

Another sweltering LA Sunday was made more than a bit bearable by the wind in our hair, the tarmac under our tires, and miles and miles of car-free streets to explore...

Catch 'Em All

Pokemon Go is taking the world by storm and the streets are bursting with trainers looking to catch ‘em all! Whether you grew up with the game or this is your first ...

Pure Cycles Pop-Up

Imagine an Amazon.com you could walk around and explore. Imagine shelves lined with books, movies, and toys, with no delivery waits – just the stuff you want and inst...

Bike Party Q+A

Filled with tons of bike 'Q's but no idea where to get them 'A'd? Looking for a little guidance, but not ready to pop into a bike shop just yet? Well, if you're in S...

Encino Omnium II

Sunday! Sunday! Sunday! The monsters of mash are coming back to the high-banked-walls of the Encino Velodrome for a day full of speed, adrenaline, and fun. The f...

CicLAvia Recap

Another CicLAvia's behind us and, as always, we're still glowing with all the excitement and positivity of the weekend! This time there were 10 miles of open-stre...

Wolfpack Hustle: Short Line, Long Beach

Last weekend, the fastest fixed gear riders around gathered in Long Beach for Wolfpack Hustle’s 2nd annual Short Line Crit. The SoCal sun sizzled the asphalt as hundr...