Ride Journal

I'm going to get something out of the way right at the start here; I like NASCAR.  And not in an ironic way, or a contrarian way, but in an "Oh-my-god-they're-racing-200mph-side-by-side-in-cars-that-sound-and-perform-like-they're-part-of-the-space-program" kind...

What is LOCK8? LOCK8 is the first smart bike lock and we want LOCK8 to revolutionize the way people think about bicycle security.

Welcome to our second installment of the Pure City Tour! Last week, after I posted the first installment, I was trying to figure out which street to do next.  In all my...

So excited to announce we have officially 'Gone Google'! We've been working closely with the Google team for quite a while now, and they finally released a commercial starring...yours truly!  

One of our friends took a whole slew of our bikes to Dubai and filmed a brilliant piece for Fishtail Rides with our bikes. Check out the video below and ride with FishTail if...

Having worked at Pure Fix for three months now, I've waited long and hard for my City Bike. Now that my beloved Crosby is finally built up (thanks to a bike mechanic,...

Every so often, we round up some cool products we've found on Kickstarter. Some of these only have a few days left to support, so get going!

All right, so you've probably figured it out by now…and if you haven't, you're about to. Our Pure City bikes are all named after some of the most famous streets, roads, and...

Now that you're skidding like a boss, you've probably noticed that it's not exactly easy on your tires. And what's hard on your tires is hard on your wallet, and that's no...