Riders of the Week

The Olympics are over, the weekend's nearly here, and no matter what you've got popping up on your calendar, we've got four brand new Riders of the Week to crown! Let's dive in. @dylyng snapped a sleek pic of his new Mike posing...

Kickstarter Picks: Airlock

Our buddies over at Hiplok have some brand new bike storage on the brain, and we’re pumped at the possibilities! The Airlok pairs modern on-the-wall storage with hardened-steel security, so you can display your bike proudly, conveniently, and safely. The...

Couch 2 Car Free

Car seats are for kids! When it comes to travel, nothing beats the freedom and fun of slipping past traffic on your bike (not to mention all those hefty gas and maintenance savings!).  So you know you want to work...

Epic Summer

Summer is special. School’s out, heat’s in, and every day feels like the weekend. We’re ready to soak up the sun, and we want to share the celebration! Let’s make it an Epic Summer, Pure Cycles style! Starting today in June,...

Riders of the Week

What do Ryan Lochte, @erodriguez782, @barisabess, @cpt_highside, and @leech000 have in common? None of them got robbed this week! And while that may be awkward news for team USA, it's awesome news for our four newest Riders of the Week;...

Chris' Top 5 Ride Destinations in NoHo

One of the best parts of riding is stumbling across newfound faves and ending those aimless ambles at delightful destinations. Since I moved “over the hill” 5 years ago, I’ve spent a ton of time riding around North Hollywood; these...

HQ Pop Up Shop, Workshop, and Party

Ready to see where the two-wheeled magic happens? Still trying to find the perfect bike? Need to brush up on your workshop chops? Or maybe you just want to party with some bike peeps! Well you’re in luck, because we’re...

CicLAVia Recap: Wilshire

Another sweltering LA Sunday was made more than a bit bearable by the wind in our hair, the tarmac under our tires, and miles and miles of car-free streets to explore; it was another incredible CicLAvia! As expected, tens of thousands...

Stay-Fresh Lids

The Summer sun is beating down and your hat is the only thing between your head and the heat (except when you have your helmet on). And once we roll into Autumn, the setting sun will be blinding commuters and...