Basic Bike Fit

Every body’s different and dialing in your bike so that it’s the perfect fit for you is an important step in making your bike “yours” and getting the most out of your pedal sessions. Performance, comfort, enjoyment – they’re all...

The Rules of Bike Borrowing

If your bike’s out of commission, but you still need to get around, you might need to resort to borrowing a buddy's. But don’t take that kindness for granted, borrowing a bike is a lot like babysitting – it’s pretty...

Riders of the Week

It's officially Autumn! The leaves are starting their colorful transformations, we're starting our costume construction, and riders all over the world jumped on their bikes, snapped some amazing #purefix photos, and we've got four brand new Riders of the Week to celebrate!...

Top 10 Bike to School Tips

With Summer fading fast and school spinning back up, tons of people are thinking transportation and asking, “Can I ride to class?” The short answer is, “Of course!” The long answer is that it’s easy to bike almost everywhere as...

CicLAvia Celebration

If you know us, you know we love CicLAvia! From the Heart of LA, to Pasadena, to Venice - wherever the open-streets event heads, we're there riding, rolling, and having a blast. For years CicLAvia has been hosting car-free streets...

Custom Bike + Bag Giveaway

Rolling back to school means more than just a metaphorical weight on your shoulders - it means a full load in your backpack too. Laptops, books, and supplies can weigh you down, but all that stuff gets a little bit lighter...

Kickstarter Picks: Lumo

With the sunset creeping earlier and earlier each day (and that stupid, stupid "fall back" clock change coming up), it's time to start prepping for riding in the dark again. If your lamps, revolights, and reflective wear aren't enough, don't fret because...

Riders of the Week

Our Epic Summer is coming to an end, but our collab with Nice Kicks is just heating up, there's a bunch of brand new stuff in the shop, and we've got four new Riders of the Week to show off! Let's...

Nice Kicks

When your kick game's strong, you're strong. When your bike game's strong, you're free. And when the two come together just right, you're unstoppable. That's why we're so pumped about our recent collab with Nice Kicks! They showed us some...