New Bibs, Bottles, and Brain Protectors!

We're well into bike season and the weather's finally starting to break, opening up opportunities for longer rides, aimless enduro-wanders, and all sorts of in-the-sa...

Suit Up for Spring

It's January in California and despite the cold, rain, and the weather's general unwillingness to cooperate, that means spring! Fine, maybe it's not officially spring...

Kickstarter Picks - Pistol Lake, Eudae

How ‘bout a brand new Kickstarter from same the awesome guys and gals who make our oh-so-soft sweatshirt and hoodie? Always innovating with an eye towards the environ...

PFTV3: Lycra, Kits, Bibs, and Beating the Heat

Let’s get stretchy! In today’s episode of Pure Fix TV, Amanda will talk us through everything there is to know about Lycra, bike-wear, and making the most of your ri...

ICNY: Reflection Redfined

Now that we've got out clocks back where they belong (hello late sunsets), there's a good chance your morning commute is in the dark again and those after-work wander...