LACBC Open House - 12/7

Can you believe it's been almost 20 years already?! For nearly two decades the LACBC's been making the bike life better in LA. From leaning on the city for better mob...

Top 5 Reasons to Pull Over in LA

When you're deep into a ride it can be hard to decide when it's worth it to pull over and break that mo'. Stopping for sub-par snacks can be just as spirit-breaking a...

Draft: LA - Oct. 26th

Ready to wrap up the month with another evening of beer, buds, and all sorts of bikey banter?! We are too, so we're stoked to announce another round of Draft at our h...

CicLAvia - Oct. 8

Seven years ago, the first CicLAvia took the LA streets by storm. Bike riders, rollers, and walkers gathered in the freshly closed boulevards to celebrate and explore...

Pure Cycles at the Platform

It was nearly a year ago that we opened our HQ showroom to the public, and the experience has been amazing! Now, we're pumped to announce our newest in-person retail ...

Bike Week LA

We're smack dab in the middle of Bike Month, the National Bike Challenge is rolling strong, and this is the week that LA goes all-out to celebrate two-wheeled transpo...

Draft 3 Highlights

We opened the doors for another evening of bikes, beers, and banter - and again Draft delivered an awesome experience of two-wheeled revelry. It just goes to show tha...

Bikes & Brew 2: Tomorrow

Last week's ride was filed under "cycling successes", and we're gearing up for another go-round tomorrow! In case you missed it, we kicked off our Bikes & Brew ri...

Bikes & Brew: Tuesday to Tony's

Ready to push the pedals, slip through the streets at sunset, and split some suds with your buds? Then join us tomorrow night for an early-evening city roll from Pure...

Draft: Get Over Here!

It's that time again! Time for tacos, beer, and talkin' 'bout bikes because tonight we're hosting our third Pure Cycles x People for Bikes: Draft! This is your chance...

Sadie Swatkins

Remember the 90s? When the clothes were funky, the Doug's were Funnie, and it felt like we didn't have a care in the world (besides wondering what Zach Morris and the...

Draft 2 Highlights

Last week Pure Cycles HQ played host to our second installment of Draft: a People for Bikes Meetup! Riders from all over SoCal biked in for food, drinks, and discussi...

HQ Pop Up Shop, Workshop, and Party

Ready to see where the two-wheeled magic happens? Still trying to find the perfect bike? Need to brush up on your workshop chops? Or maybe you just want to party wit...

CicLAVia Recap: Wilshire

Another sweltering LA Sunday was made more than a bit bearable by the wind in our hair, the tarmac under our tires, and miles and miles of car-free streets to explore...

Catch 'Em All

Pokemon Go is taking the world by storm and the streets are bursting with trainers looking to catch ‘em all! Whether you grew up with the game or this is your first ...

Bike Party Q+A

Filled with tons of bike 'Q's but no idea where to get them 'A'd? Looking for a little guidance, but not ready to pop into a bike shop just yet? Well, if you're in S...

Winter is officially over and it's time to hit the streets!
The great news is there are a ton of opportunities to do just that in the coming weeks, so mark up your calendar, grab your bike and get riding!

Having worked at Pure Fix for three months now, I've waited long and hard for my City Bike. Now that my beloved Crosby is finally built up (thanks to a bike mechanic...