New Potable Totables!

The perfect water bottle: some say it doesn't exist, others swear they held it long ago but have since lost it to the riptide of time. Some bottles are cast aside on ...

Better Together - Labor Day Sale!

It's the first long weekend of the school year, the unofficial end of Summer, and an awesome excuse to get out and ride bikes - it's Labor Day Weekend! The only bette...

Pop Up at 'the Beach'!

For schools all over the country, today's the first day of class and that means a return to the cluttered commons and congested campuses we said "goodbye" to just thr...

Ride Ready, Whatever the Weather

With school getting back in session and Summer winding down, we're getting back to that part of the year where the weather just does whatever it wants. Hurricanes, he...

How To Clean Handlebar Tape

There's something special about clean bar tape. It's full of potential, possibilities. Like a lotto ticket in your pocket, it's an invitation to daydream - to imagine...

New Bibs, Bottles, and Brain Protectors!

We're well into bike season and the weather's finally starting to break, opening up opportunities for longer rides, aimless enduro-wanders, and all sorts of in-the-sa...

Swapping Brake Pads on Your Road Bike

Brake pads are like toilet paper; useful, necessary, and easy to take for granted until it's too late. When you're down to your last roll, picking up a new pack is a ...

Guest Post: @Jennyfromtheyogablock

We love the difference bikes can make in people's lives. Physically, mentally, philosophically - riding a bike often has a profound effect on how we take in the world...

How to Adjust Disc Brakes

Your first bike with disc brakes is a big deal. It feels different; better modulation, better brake feedback, and better stopping power. It looks different; no clunky...

Hydrate in Style

With the Summer sun a-blazin', staying hydrated on your ride is more important than ever. But nobody wants their stylish ride marred by the trappings of practicality ...

Proofide Your Brooks

You did it! You finally pulled the trigger on that Brooks saddle you've been eyeballin' and you're ready to see what all the hype is about. Brooks riders swear by the...

Long Ride Relief

With the sun shining and Summer in full swing, we're smack dab in the middle of bike season! Riders all over the world are stacking the miles and stretching their rid...

Wahoo's New Hotness

Yesterday we hosted another round of Tuesdays to Tony's ride action, but this time we had a little extra company - Wahoo's brand new Elemnt Mini! These sweet little h...

Rockin' Ride

Bikes and music. Like air and water, they're two things we couldn't live without. You'll rarely find a group ride that doesn't feature some tunes thumpin' before, dur...

Brand New Bikes

We're smack dab in the middle of the sunny season, and what better way to celebrate than with a brand new batch of Summer rides?! We've been puttin' in the OT to get ...

Draft 4 Highlights

On Thursday we, once again, opened the showroom for another evening of bikes, beers, and banter - just what we've come to expect from our People for Bikes Draft nig...

Black and White and Red All Over

With Summer in full swing there are more bikes in the streets than ever, and all over the world Pure Cycles riders are heading out on new adventures, rolling down old...

Midnight Ramble - Aug. 5

Are you ready to ramble? To roll through the moonlit streets of Burbank with a whole crew of friendly, fun, fellow riders? To eat tasty tacos in the warm Summer air a...

Make the Most of Summer

The sun is scorching the streets, the guys pushing the ice cream carts are raking in the dough, and the parks are packed with people free from school (or ditching wor...